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ESSILOR
Physio 4
For the second year in a row, our studio had the privilege of designing and producing an innovative advertising campaign for PHYSIO, Essilor’s flagship project.
The campaign featured a fully mixed footage/CGI shots film, crafted with cutting-edge techniques to showcase the advanced optical technology behind PHYSIO lenses. Lifelike avatars were integrated to visually represent the human pupil twining technology, while detailed illustrations of the technology itself brought the product's scientific precision to life.
We also focused on incorporating highly technical data related to optical lenses, translating complex information into clear and engaging visuals. The challenge was to strike a perfect balance between creativity and precision, ensuring that the technical aspects were accurately represented while maintaining an engaging, visually dynamic narrative that appealed to a wide audience. The result is a campaign that not only highlights Essilor’s innovation but also delivers a compelling, visually rich experience that communicates both the sophistication and the impact of PHYSIO technology.
Technical
Illustrations
Following the 3D film for ESSILOR, we extended the project by creating a series of technical illustrations. These visuals were designed to retain the same elegance, color palette, and artistic sophistication as the film while addressing purely technical and scientific objectives.
Our challenge was to seamlessly combine 3D aesthetics with precision, ensuring that each element was not only visually striking but also conveyed complex technical information with clarity and accuracy. The result is a collection of refined illustrations that balance functionality and beauty, embodying ESSILOR’s commitment to innovation and excellence.
R&D
Advanced Visual System
At the core of the ESSILOR collaboration lies an extensive R&D effort focused on simulating optical phenomena and developing innovative visualization methods. Leveraging Houdini procedural systems, Unreal Engine real-time rendering, and AI-driven simulation tools, our teams built a hybrid pipeline designed to translate microscopic optical behaviors into expressive, dynamic imagery.
Each visual sequence was generated from scientific data, re-interpreted through physically accurate 3D modeling and shader design. Our R&D department explored complex refraction algorithms, light dispersion models, and particle systems replicating the interaction of light with the human eye and lens materials.
Beyond film production, we developed a dedicated Houdini–Unreal bridge, enabling iterative exploration between simulation and cinematic rendering. This approach allowed us to maintain both scientific fidelity and visual impact, producing assets that serve equally well in communication, research, and training contexts.
