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VIKTOR&ROLF
Poppy x Flowerbomb Marriage edition
Viktor & Rolf teamed up with international artist Poppy, who was soon to be married in her own tailored Viktor & Rolf wedding dress. To celebrate this moment, three unique episodes were imagined from the ground up, propelling Poppy through a surreal, dreamlike universe inspired by the Viktor & Rolf brand.
In these entirely CGI-created worlds, Poppy was shot on a green screen, then seamlessly integrated into these mysterious, avant-garde environments. Every element was meticulously designed to blur the lines between fashion, fantasy, and digital artistry, bringing the brand’s signature aesthetic to life in a way never seen before.
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Visual explorations
This project was also a deep dive into research and development, where we pushed CGI, digital fashion, and environment design to new creative heights.
We experimented with hybrid texturing techniques, procedural environment generation, and advanced lighting simulations, ensuring that each scene retained a hyper-realistic yet surreal quality.
Our R&D process also focused on seamless integration of live-action and CGI, developing new methods to match Poppy’s movements, adapt reflections dynamically, and fine-tune the interaction between her and the digital space. This meticulous attention to detail allowed us to craft a visually cohesive, high-fashion narrative that stays true to Viktor & Rolf’s avant-garde spirit.