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VIKTOR&ROLF
Poppy x Flowerbomb Marriage edition
Viktor & Rolf teamed up with international artist Poppy, who was soon to be married in her own tailored Viktor & Rolf wedding dress. To celebrate this moment, three unique episodes were imagined from the ground up, propelling Poppy through a surreal, dreamlike universe inspired by the Viktor & Rolf brand.
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In these entirely CGI-created worlds, Poppy was shot on a green screen, then seamlessly integrated into these mysterious, avant-garde environments. Every element was meticulously designed to blur the lines between fashion, fantasy, and digital artistry, bringing the brand’s signature aesthetic to life in a way never seen before.
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Visual explorations
This project was also a deep dive into research and development, where we pushed CGI, digital fashion, and environment design to new creative heights.
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We experimented with hybrid texturing techniques, procedural environment generation, and advanced lighting simulations, ensuring that each scene retained a hyper-realistic yet surreal quality.
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Our R&D process also focused on seamless integration of live-action and CGI, developing new methods to match Poppy’s movements, adapt reflections dynamically, and fine-tune the interaction between her and the digital space. This meticulous attention to detail allowed us to craft a visually cohesive, high-fashion narrative that stays true to Viktor & Rolf’s avant-garde spirit.