VUARNET

Vuarnet, part of LVMH group, approached us to create a cutting-edge short film entirely crafted from computer-generated imagery to celebrate the launch of their new Glacier sunglasses. This project allowed us to showcase the elegance and technical sophistication of Vuarnet new product, highlighting the advanced mineral glass technology and the premium materials used in the frame, which combines metal and leather.

Our team focused on bringing these elements to life with a hyper-realistic approach, using state-of-the-art CGI techniques to capture the intricate details and craftsmanship of the sunglasses.

 

We made sure that the film not only emphasized the technical features, such as the durability and clarity of the mineral glass but also conveyed the luxury and sophistication of the frame's design. The film’s visuals seamlessly blended these aspects, offering an immersive experience that reflects Vuarnet’s dedication to quality and innovation.

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Beyond the short film, we created a wide range of additional assets to support the launch across Vuarnet’s digital channels. This included dozens of still and animated visuals designed specifically for their website and social media platforms.